Maumee River Roofing embarked on a transformative journey, evolving from a generic, unremarkable brand into a warm, family-friendly, and exciting presence that resonates deeply with homeowners, their families, and the broader community. This evolution was not just a change in branding, but a heartfelt redefinition of the company's identity and values.
Brand Strategy
Brand Identity
Web Design
Print Design
Choosing Benny ,friendly beaver, as the mascot for Maumee River Roofing thoughtfully combines local charm with the company's expertise. These hardworking nuilders not only reflects the brand's roofing skills but also its deep connection to the Maumee River, enhancing community ties. Benny's friendly look aligns perfectly with the company's warm, family-focused approach, making it a memorable and endearing symbol of their commitment to quality and reliability.
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The makeover of Maumee River Roofing wrapped up successfully, turning them into a neighborhood favorite. Their new, friendly vibe, especially with that adorable beaver mascot, really hit home with folks around town. This whole revamp did more than just give them a fresh look - it brought them closer to the community, making them a go-to, trusted name in roofing that's all about quality and genuine care. In short, they're not just fixing roofs now; they're part of the family.
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