In an industry such as roofing where the perception of contractors is overwhelmingly negative, a professional, welcoming and warm brand is needed to help establish trust and reliability. Moving away from a generic roofing mark, Skyland's rebrand strived to represent the family friendly values of the founder and connect deeper with value driven property-owners.
Skyland's unique values is derived largely in part by their founder Vanessa. As a woman in a male dominated industry she brings a fresh, friendly and personable approach that has allowed her to connect deeper with her clients. The rebrand would be an opportunity to differentiate her company from typical "Chuck in a truck" contractor.
The icon consists of a simple dove icon. Its simple construction with gentle curves makes this mark strong and easily recognizable while still being friendly. Its upward trajectory visually conveys a sense of hope and growth.
.png)
The brand was reimagined to resonate with the values of warmth, personability, and family—a narrative thread that now weaves through every aspect of the Skyland Roofing experience. This rebrand isn't just a facelift; it's the company's heart on its sleeve, proudly displaying a commitment to nurturing long-lasting relationships with our clients. We're not just building roofs—we're building a community, one family at a time
.png)
Tell me about your project. Let’s collaborate and make great work.
.png)